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Stupid Marketing Tricks
Over the past year or so, airlines such as KLM and British Airways have mined social media sites to find information about travelers and then surprise unsuspecting folks with rewards and gifts at the...
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Dream Catcher
KLM Airlines has just rolled-out a new digital service called MydreamCatcher . Travelers simply enter a destination and dates and the app offers a wide range of recommendations on hotels, restaurants,...
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No Need To Buckle Up
If you have ever taken a long haul, red-eye flight in coach class, the notion of voluntarily spending the night on an airplane may strike you as bonkers. But a promotional project cook-up by KLM and...
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Layover With A Local
KLM Royal Dutch Airlines wants to turn your layover into a trip during your brief time in the Netherlands. Although the project’s name may sound a bit salacious, KLM simply wants to offer the air...
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Amsterdam: Tag you’re it
I recently received an email from KLM about their new “KLM Care Tag” project. The video below explains how it works, but it’s basically a cleverly designed location-aware luggage tag that provides...
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KLM Cares
Last year I posted a story about KLM’s trial run for the airline’s Care Tag audio-equipped GPS tourist guide device. Now, the Royal Dutch Airlines has rolled-out the tiny tech travel guide for flyers...
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